Disney woefully underestimated the popularity of ‘Frozen’ and especially the ‘Frozen’ merchandise. In the Epcot Norway shops, there is almost a complete lack of Frozen merchandise, although there are signs everywhere limiting you to 5 items and they even have a security guy assigned to the shop.
When merchandise does come in, such as 700 stuffed Olaf snowmen, it is completely sold out within hours.
The only way to get a Princess Anna or Princess Elsa little girl’s costume at WDW is to purchase ‘The Castle Package’ at the Bibbidi Bobbidi Boutique ($200+).
“The unprecedented global success of Disney Animation’s phenomenal Frozen continues,” said Disney CEO Bob Iger in an earnings call. “Demand for Frozen-related merchandise remains extremely high.”
We found more ‘Frozen’ merchandise available at our local Target than at WDW!
Frozen, the Oscar-winning movie that became the highest-grossing animated film of all time, was released in November, but its impact continues to be felt throughout the company.
Sales of the movie’s DVD and Blu-ray began on March 17, and, in just two days, it became Amazon.com’s best-selling children’s movie since 2001. Its soundtrack is the best-selling album in the U.S., and a Broadway production based on the movie will be launched.
Frozen accounts for nine of the 10 best-selling items at Disney stores!!
We’ve written a book about our year working at Disney: Two Girls and a Mouse Tale.
Available now on Amazon.com in paperback and Kindle. Published by Theme Park Press.