Mattel Drops Sea World Barbie

This is not a good role model for anyone.

This is not a good role model for anyone.

Living for a year in Orlando during our Disney College Program, we had many opportunities to visit Sea World, which was literally just a few miles down the road from our DCP apartment.

But, we didn’t.  I don’t think that we will go there again until they free the orcas and other large captive marine mammals like dophins.

We hope that the US government continues to rule against Sea World and their wildlife permit, making them return the wild-caught animals back to the oceans that they came from.


The SeaWorld barbie doll has been tossed overboard.

Mattel confirmed Friday that its licensing agreement with SeaWorld will not be extended. SeaWorld has come under fire for its treatment of killer whales, or orcas, after the sharply critical documentary “Blackfish” aired in theaters in the summer of 2013 and then on CNN in the fall of that year.

The toy giant had previously made SeaWorld-branded toys, including the Barbie Baby Animal Rescuer Playset and the Barbie Antarctica Penguin Fun Playset. Both featured a Barbie doll wearing a SeaWorld outfit and were sold on the animal theme park’s website.

A spokeswoman for Mattel did not elaborate on why the company decided not to renew its contract, which expired at the end of last year. But animal rights activists claimed it as a victory.

Attendance at SeaWorld parks, which are located in Orlando, San Diego and San Antonio, has declined since Blackfish premiered, and Southwest Airlines dissolved its 26-year-long partnership with the company.

The stock price also has gone into a tailspin, falling roughly 48% since the documentary debuted.

Blackfish recounts the 2010 death of veteran SeaWorld trainer who was killed by a whale named Tilikum. It challenges the concept of keeping killer whales for entertainment and suggests that Tilikum had been driven to madness by captivity.

SeaWorld has been pushing back against its critics, namely the animal rights group People for the Ethical Treatment of Animals (PETA).

The company unveiled a new advertising campaign last month aimed at “setting the record straight on false accusations by activists who oppose whales and other animals in zoological settings.”

SeaWorld has accused PETA of spreading “misinformation” and “inaccuracies” about its treatment of animals. In a statement, SeaWorld said it was “disappointed” in Mattel’s decision. “Particularly disappointing is that the decision appears to be based on complaints from PETA, an extremist organization that works to close zoos and aquariums,” the company said.

PETA issued a statement on Friday praising Mattel for not renewing its deal with SeaWorld and calling on other companies to “drop this orca-abusing park like a hot potato.”

“With people worldwide appalled by SeaWorld’s cruelty, Mattel’s decision to stop promoting the park is a smart one,” said PETA vice president Tracy Reiman. SeaWorld did not immediately respond to a request for comment.

Read more at:


Jane Goodall: SeaWorld ‘should be closed down’

Two Girls and a Mouse Tale by Elly Collins & Caroline Collins
We worked at WDW for a year in the Disney College Program (Fall 2013/Spring 2014) and have written a book about what it’s like to be a cast member working for Disney.
We included advice on how to successfully get into the DCP program, including some of the actual phone interview questions, how to have a successful internship, and how not self-term before your program ends. Our book is filled with lots of behind-the-scene stories of the magic of Disney.
Available now at in paperback and Kindle formats. Published by Theme Park Press.

One thought on “Mattel Drops Sea World Barbie

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