Beginning Saturday (05/14/16), Disney Dollars, a popular souvenir item and the in-house currency at US Disney parks, will no longer be sold.
Disney confirmed in a statement on Thursday that the once popular currency, which could only be used at Disneyland and Walt Disney World, would be terminated effective Saturday.
The Disney Dollars currently in circulation can still be used.
“It’s a testimony to the enthusiasm and heart of Disney guests and collectors that Disney Dollars remain collectible today,” the Disney statement said. “We continue to offer many ways to collect cherished Disney memories in tangible ways.”
Gift cards and and debit cards made the Disney Dollars obsolete.
Disneyland’s first president, Jack Lindquist, invented Disney Dollars because of the Anaheim and Orlando theme park’s growing popularity in the mid-1980s. The first dollar runs were unveiled and circulated on May 5, 1987.
“We set the criteria that our Disney money would always be tied to the price of the U.S. currency, so if a dollar is worth a dollar, a Disney Dollar would be worth a U.S. dollar,” Lindquist said in his memoir, “In Service to the Mouse.” “That way, the money could be spent in the parks, the same way U.S. currency is.”
Disney Dollars featured pictures of Mickey Mouse, Donald Duck and other characters. They were sold at the theme parks in denominations of $1, $5, $10, $20 and $50.
Disney Dollars were produced with the same level of “care and concern as any other currency,” Lindquist said.
We loved our Disney Dollars and have several from our early trips to WDW in the 1990s.
During our DCP programs, we both noticed how rare the Disney Dollars had become. We rarely saw them being used to purchase merchandise. Previously, parents would give their kids $10-$20 in Disney Dollars when they got to the parks to spend on daily snacks and souvenirs. Now, they just give them pre-loaded Disney gift cards for each day.
Disney Dollars have gone the way of purchasing Kodak photo film for your camera on Main Street USA.
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